Public Relations and Media Skills

zekra

DURATION: 2weeks
Some prices may differ depending on the course venue.
Course Fees :
3.750$
Course ID :
R5017
Course Places: All countries - Egypt (Cairo) - Istanbul ( Turkey ) - kuwait - Lebanon (Beirut) - Malaysia - UAE (Dubai) All countries
Course Date: Start End
January 15, 2017 January 26, 2017
March 19, 2017 March 30, 2017
May 14, 2017 May 25, 2017
July 2, 2017 July 13, 2017
September 17, 2017 September 28, 2017
November 19, 2017 November 30, 2017

Overview:

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.

Program Outline:

Public Relations Concepts

  • Roles and Situations
  • Qualities for Successful Public Relations Staff

Public Relations and Communication

  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public Relations

Public Relations Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media
Presentation Skills and Techniques in Public Relations

  • Preparation
  • Rehearsal
  • Presentation

Public Relations Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

The Public Relations Promotional Role

  • Public Relations Role in Marketing and Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage

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EuroMatich Training Center Istanbul

EuroMatich

We are committed to delivering the very latest business knowledge to our clients. Our services encourage quality learning and empower clients to deepen their knowledge, engage in the learning process, further develop their skills and enhance their career potential. In addition, we provide unrestricted access to our Knowledge Resource Centre which offers a variety
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